How Your Personal Brand Can Benefit From Bacebook’s New Features

I love Liz Dennery Sanders’, founder of She Brand, definition of Personal Brand, and I quote: “Personal branding is creative expression. It’s how you exude, communicate and live who you are as a person and as an entrepreneur. It’s the reputation you build over time.”

I love this definition. Personal Branding is about you: it is about who you are, what you do and how communicate all that.

Personal Branding is your story, how your share it with the world and how it is interpreted by your audience.

Personal Branding is what you say every day and how you say it. It is the message you convey.

Facebook has recently introduced some new features that will help your Personal Brand stand out.

Here there are:


1. #Hashtags

We have been using them extensively on Twitter to create and participate in conversation. Hashtags on Facebook will serve the same purpose and will help identify the posts and conversation on a particular topic (hashtag).

“To date, there has not been a simple way to see the larger view of what’s happening or what people are talking about,” Facebook‘s Greg Lindley wrote on the company’s blog. “To bring these conversations more to the forefront, we will be rolling out a series of features that surface some of the interesting discussions people are having about public events, people, and topics. As a first step, we are beginning to roll out hashtags on Facebook.”


Hashtag … what is it exactly?


Why is it important for your Personal Brand?

Your name (and, consequently, your Personal Brand) will be associated to specific hashtags that will define your expertise, skills, specializations, market niche: they will be the keyworks that will identify you. And your name will appear in the search results. When you use a hashtag on Facebook, like #hamburgers or #gardening, theybecome clickable. When a hashtag is included in a post, clicking on it will pop out a feed that aggregates others posts that have been tagged with the same phrase.This will make it easier to find what other people are saying about specific topics and events, something that people have typically done on Twitter and that now is also available on Facebook.

Can you see the potential of this?

Here are some important notes on this new Facebook feature taken from a post by Mari Smith:

* Hashtags work on personal profiles, fan pages and comments.

* As with all personal profile features on Facebook, privacy settings prevail.

* If you publish a post on your profile to friends only, and the post contains a hashtag – yes, the hashtag will be clickable and open up to display all other posts on Facebook containing that hashtag.

* But, ONLY friends can see friends-only posts that show up in hashtag searches.

* Public posts—with or without hashtags—are public.

* Private (friends-only) posts—with or without hashtags—are just that: private and visible to friends only.

*Even when friends include hashtags in comments on your friends-only thread, your post is still private and visible just to your friends.

*Individual comments on threads do not surface in hashtag searches; just posts show in searches.


2. Video on Instagram

Have a look at these YouTube stats:

• More than 1 billion unique users visit YouTube each month

• Over 6 billion hours of video are watched each month on YouTube—that’s almost an hour for every person on Earth, and 50% more than last year

• 100 hours of video are uploaded to YouTube every minute




Video is a very powerful marketing tool and it’s the current (and future) mega trend. Video is the new market trend: major market research indicates that by 2014 90% of the traffic on the Internet, including traffic from mobile devices (cell phones, tablets, etc.) will be video.

Moreover, have you noticed that whenever you google something, videos are amongst the first search results?

At Facebook’s recent announcement, Instagram co-founder Kevin Systrom revealed that 130 million people use the app each month. That’s a significant jump from the 100 million reported last February. The company expects the number to climb higher now that it has introduced video sharing and the more people will have video as quickly as they have experienced photos within instagram.

The video feature on Instagram enables recording up to 15-second videos. The app will be able to apply any of the 13 new filters added exclusively for video. When each filter is added, a live playback screen provides a preview that users can select before processing. It also provides the ability to select the first frame viewed as a preview, rather than showing the first frame that plays in the video. Hashtags, locations, sharing to Facebook or Twitter, and captions are all present to maintain the familiar feel of Instagram.

Why is this important for your Personal Brand?

Mainly because video is a tool that enables you to build a real relationship with your audience and engage them more easily.

You immediately understand who is the person in the video: 80% of our communication is non verbal (body language, facial expressions, tone of voice) and this is not shown on a written text. Video enables you to let your true personality and unique characteristics shine!

Moreover, people like to hear real stories and good marketing tells stories and video is about visual story telling! People like seeing and hearing real people. Video allows you to engage in a real relationship with your customers/audience.

And remember: 130 million people will see you videos on Instagram each month!

Can you see the potential?


Can you see any other ways your Personal Brand may benefit from these new “social features”?

Please share your thoughts below and if you found this article useful, please share it on Facebook and Twitter and on your other favourite Social Networks.


To your successful Personal Branding strategy