What exactly is Social Selling? Is it the same as Personal Branding? Do combine the two? These are some of the questions I’ve been asked by some of my customers and my audience and I’ve decided to devote this episode of the ProsperityOnAir podcast to try and shed some light on the concept of Social [...]

  I often go to networking events where I meet many people – potential clients, partners as well as people who share my interests and values.  Inevitably, I exchange business cards with these new contacts that fill in my wallet and are piled up on my desk. If I don’t organize them immediately after the [...]

(Originally posted in the March issue of  PWA monthly newsletter) As branding expert William Arruda says in his article on Forbes: “If you are going to choose only one personal branding tool to invest time in, choose LinkedIn. With a smart profile and a well-honed strategy, LinkedIn can become your powerful partner in long-range branding [...]

I’m sure we all know by now that LinkedIn is the Social Network to be for professionals, enterpreneurs, managers since the majority of its users come from the professional and business world. To make your presence on LI really effective, you must optimize your profile. To this purpose, keywords that characterize your profession, specialization and [...]