What exactly is Social Selling? Is it the same as Personal Branding? Do combine the two? These are some of the questions I’ve been asked by some of my customers and my audience and I’ve decided to devote this episode of the ProsperityOnAir podcast to try and shed some light on the concept of Social [...]

I love Liz Dennery Sanders’, founder of She Brand, definition of Personal Brand, and I quote: “Personal branding is creative expression. It’s how you exude, communicate and live who you are as a person and as an entrepreneur. It’s the reputation you build over time.” I love this definition. Personal Branding is about you: it [...]

I’m sure we all know by now that LinkedIn is the Social Network to be for professionals, enterpreneurs, managers since the majority of its users come from the professional and business world. To make your presence on LI really effective, you must optimize your profile. To this purpose, keywords that characterize your profession, specialization and [...]

Creativity is the mother of success. No, this is not a quote, it’s my firm belief. Creativity leads to innovation and ultimately to success. I have been studying and researching  creativity for quite a while, especially in the field of communication. And while I was researching this topic I stumbled upon this video of designer Tim [...]